The return of Bell's Let's Talk campaign was announced on Monday, and I just saw my first commercial for it tonight, with Clara Hughes. Ok, I wasn't with Clara Hughes when I saw it, she's the spokesperson for the campaign.
Bell has committed $50 million over five years to work towards changing Canadians' attitudes towards mental illness. Last year, the Let's Talk campaign raised $3.3 million (Bell donated 5 cents for every long-distance call & text) from its customers. This year, it's adding a twist and donating for Twitter re-tweets of the message that will be posted from the @Bell_LetsTalk account.
Here's the Let's Talk page:
http://letstalk.bell.ca/
And here's the link to the press release for this year's campaign:
http://letstalk.bell.ca/resources/media/sections/media/press/BLTD_campaign_en.pdf
So on February 8, if you're a Bell customer, call someone far away. Send a text. Or two. Or three. And if you've got a Twitter account, retweet the message they put out.
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